Sega Acquires New Company for About $141 Million

Sega Sammy Holdings has finalized an agreement to acquire Stakelogic, an online gambling company based in the Netherlands, for around $141 million. This deal marks one of Sega‘s largest mergers ever. Founded in 2014, Stakelogic operates a B2B online gambling platform and has expanded to over 20 markets with a workforce exceeding 550 employees. Confirmed on July 26, the acquisition is a strategic initiative for Sega to bolster its gambling operations and establish a presence in the booming U.S. online casino and sports betting market, which is projected to yield $16.5 billion annually.

Stakelogic holds licenses to operate in three legal U.S. states and plans further expansion. Valued at approximately €130 million, the deal represents roughly 8.5 times Stakelogic‘s annual revenue and is Sega‘s first acquisition outside of video game developers in nearly 20 years. The transaction is anticipated to finalize between April and June 2025. Additionally, Sega is diversifying its investments beyond gaming, looking into film and television adaptations of its intellectual properties.

Stakelogic announces definitive agreement to be acquired by Japanese entertainment conglomerate SEGA SAMMY

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— Stakelogic (@Stakelogic) July 26, 2024