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This is one of the stories many retro fans will have been waiting for as two giant franchises are teaming up for the first time. Lego and Pokémon are joining forces to produce new brick sets of everyone’s favourite Pocket Monsters. The multi-year deal will begin in 2026 when the new sets are released but for now, eager fans will need to keep an eye out and sign up for the newsletter as details are thin on the ground.
Julia Goldin, Chief Product & Marketing Officer of the LEGO Group, said: “We are thrilled to be working with a brand that has such a deep and passionate fanbase as Pokémon, partnering to give our joint audiences what they have been asking us for. We strongly believe that through the endless possibilities of LEGO play and the exciting adventures the world of Pokémon brings, this partnership will create a range of new possibilities for Trainers and builders alike.”
Gaku Susai, Chief Product and Experience Officer at The Pokémon Company International added: “The LEGO Group and Pokémon have strong shared values of imagination, creativity and fun, making this the perfect partnership to deliver unique, meaningful and engaging ways for Trainers to experience the Pokémon brand. Working with the best-in-class team at the LEGO Group and seeing their dedication and passion for the project has culminated in an innovative and groundbreaking collaboration that will surprise and delight fans. We cannot wait to see both LEGO fans and the Pokémon community’s reactions in 2026.”
