Sega is launching a limited-time line of merchandise in Japan featuring Sonic and his friends in designs inspired by the Sengoku Era. The collection includes traditional Japanese costumes like kimono and warrior attire, marking the first time these characters have been depicted in historical Japanese garb. A total of fifty-seven different items will be available across twelve styles and featuring five characters. While not all products will have the Sengoku Era theme, the majority will. Sega recommends these collectibles for both Sonic fans and those interested in Japanese culture. The Sonic & Friends collection will be released in Japan on April 26, 2024.