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SuperGroupies, a Japanese fashion brand, has launched a range of three watches based around three of Sega’s best-loved retro consoles.
SuperGroupies’ Sega watches are available in a choice of three models: Sega Mega Drive, Sega Saturn, and Sega Dreamcast.
The Mega Drive watch features a cartridge slot at the 12 o’clock position on the dial, a reset button at 3 o’clock, and the console’s “16-BIT” lettering at 6 o’clock. Also, the Mega Drive logo is engraved on the indexes, and a control pad at the bottom of the dial.
Meanwhile, the Sega Saturn watch features the Sega Saturn logo at 12 o’clock, reset button at 3 o’clock, and th power button at 9 o’clock, with an open button in the center, and the buttons from the Saturn‘s control pad are also featured on the dial.
Completing the set, the Sega Dreamcast watch features a A silver metal band designed to exude a futuristic vibe, in keeping with that of the beloved 128-bit console, with a dial that’s primarily ivory in color, with disc doors at the 12 o’clock position. An open button is placed at 3 o’clock, and a power button at 9 o’clock, and the controller buttons are placed at the bottom of the screen.
Each watch comes in a a box with an original design that has been inspired by the designs of the original boxes of each respective console, and each of the Sega watches costs ¥27,500.
superGroupies’ Sega watches are currently in the “early reservation” preorder phase, which opened today (August 5, 2026) on the SuperGroupies website,, , and which will run until August 31, 2026, with the watches set to ship in early February 2027. And yes, SuperGroupies do offer international shipping!
Believe it or not, SuperGroupies’ Sega watches aren’t the strangest items of merch based on retro Sega consoles on which we’ve reported recently, having previously covered a range of office chairs based on retro Sega console designs.
